Simplot Brand Guidelines
spirit of innovation. respect for resources. passion for people.
Colors
CORE COLORS
Core colors are our foundational colors based on our logo and preferred background.
Simplot Gray
Pantone: PMS WG11 CMYK: 23, 32, 31, 64 RGB: 103, 92, 83 HEX: #675C53
Simplot Gold
Pantone: PMS 7406 CMYK: 0, 17, 100, 0 RGB: 235, 183, 0 HEX: #EBB700
White
Pantone: white CMYK: 0, 0, 0, 0 RGB: 255, 255, 255 HEX: #FFFFFF
SECONDARY COLORS
Secondary colors are the colors we want to use most frequently in conjunction with our logo to represent Simplot. That doesn’t mean they need to be used constantly or always in large amounts, only that we want to use them consistently enough that we build an association between them and our brand.
Dark Field Green
Pantone: PMS 350 CMYK: 80, 24, 69, 70 RGB: 40, 78, 54 HEX: #284E36
Light Field Green
Pantone: PMS 363 CMYK: 78, 5, 98, 24 RGB: 60, 138, 46 HEX: #3C8A2E
Yellow Clay
Pantone: PMS 1215 CMYK: 0, 8, 48, 0 RGB: 250, 221, 128 HEX: #FADD80
SUPPORTING COLORS
Supporting colors are intended to be used as accents, to aid in the clear presentation of information, for campaign use, etc.
Black
Pantone: PMS Black CMYK: 0, 0, 0, 100 RGB: 0, 0, 0 HEX: #0
Dark Brown
Pantone: PMS 7533 CMYK: 36, 52, 65, 85 RGB: 74, 60, 49 HEX: #4A3C31
Rust Orange
Pantone: PMS 167 CMYK: 3, 78, 100, 15 RGB: 189, 79, 25 HEX: #BD4F19
Leaf Green
Pantone: PMS 368 CMYK: 63, 0, 97, 0 RGB: 105, 190, 40 HEX: #69BE28
Dark Slate
Pantone: PMS WG7 CMYK: 14, 19, 21, 38 RGB: 152, 143, 134 HEX: #988F86
Light Slate
Pantone: PMS 428 CMYK: 12, 6, 5, 12 RGB: 195, 200, 200 HEX: #C3C8C8
Bright Sky
Pantone: PMS 3135 CMYK: 89, 0, 20, 0 RGB: 0, 176, 202 HEX: #00B0CA
Dark Sky
Pantone: PMS 322 CMYK: 100, 6, 35, 32 RGB: 0, 116, 112 HEX: #00747A
Fonts
Simplot employees have the brand fonts integrated automatically in their Microsoft Office programs. Simplot does not have the rights to transfer these fonts to external agencies that create materials on our behalf. Agencies may secure the fonts outlined in the guidelines directly from the font companies below:
Process Type Foundry
processtypefoundry.com
When purchasing, select Bryant 2 Pro.
Purchase & Download
Photos and Logos
The J.R. Simplot Company stock photography and logo collection is housed on our Document Asset Management (DAM) system. If you are a current employee of the J.R. Simplot Company, simply click the link below to access the login page, and sign in with your Simplot credentials.
If you are a partner, contractor, or vendor, click the link below and request a new account to access the Simplot DAM library. Your account will be established upon approval of your request.
Contact
Please contact your respective Company or Business Group representative listed below for any questions regarding the use of the guidelines: